Comali. When the public policy you sell to double.
By: Carlos Dragonné
Few days ago I talked about the encounter Directed at Field of Mars, and we were talking of this matter of the impulse to the mexican cuisine that seems to be suddenly saturated with festivals that navigating in a sea full of proposals that are lost if not used properly. I have mixed emotions for the most recent festival that we are and that is that while I see an important support to some independent producers, I also see that the organizers put out of the reach of a large part of the population. I understand that I say that you can charge what you want when the event is private or an NGO, such as Flavors Polanco or Flavors of Mexico City. But when the event is born of a National Policy of the Federal Government, the thing changes. So I will try to be as objective as possible and les platicaré the good, the bad and the worst. This week we went to Comali.
The first and most important is that at any festival that present to cooks of every state of the guest country -all, or regions, as you decide – you will always have my vote. Comali is no exception to that rule. The gigantic space in which were almost all of the states represented, some with more booths than others, invites to what gastronomy should be about in terms of coexistence: being with family, in holy peace, enjoyment whole. At a time of the country in which it must be remembered that the spaces are ours, always cheers you on how to achieve it.
The pavilion of Sagarpa, for example, is something that one is expected to repeat no matter the color of whoever comes to the Presidency this year, because it focuses the effort of local producers and independent to publicize the product you are armando. Craft beer, honey and mezcals is what will hit me nothing more to go down there. And it is important to highlight that, unlike other festivals, here is given an important place, a prominent and worthy of what they represent. So there’s another plus point for Comali.
If we go into detail in the experience, the reality is that it’s always nicer to be able to take a glass of red wine Izadi , while you are seeing new faces in our kitchen and recognizing friends as Daniel Ovadiah or Fernando Figueroa, who were representing Knot Black and The Mirasoles respectively with dishes that may well be the only thing that was served at the event and I would not have complained about anything.
However, not everything is caravans for the Festival. I have never been niggardly in demanding that things be free. Even on more than one occasion we have spoken of to give the right dimension and cost, cooks, and projects. But as with everything, context is important. And here we are talking of a Public Policy. So, when you start to do the math, these no longer come out. The cost of entry is $200 pesos, just for entering you walk into a space that is, of source, public. But that’s súmenle each dish to prove it costs them an average of 100 pesos, because the prices ranging from 50 up to 200 pesos depending on the location, stand or proposal that decide to enjoy.
It is here that one begins to get accounts for an average family of 4. Between tickets, food, dessert and drinks, they are talking about an experience that will end up costing about two thousand five hundred pesos or more for four people. Is that the policy approach of a public program? Eye… I’m not saying that it is expensive, but to be an event carried out with public resources through a platform created by means of a public policy on the promotion of tourism, it seems to me that the cost is not only excessive, but, even, absurd.
Because here we are not talking about an event for entrepreneurs or for special guests, but an event is planned, in theory, to invite the traveller to mexican to discover their country through the flavors that can provide you with Mexico. How much can encourage the public to create domestic tourism -a generator of sustainable economy in any country – if you will show that you eat selection kitchen “traditional” comes out in an economic waste? Is this the greatest failure of Comali. Because, in addition, there is another economic element that they are not taking into account.
The stands had to pay for their space. Sales of products and dishes were not directly with them. They were, rather, through a system of ticketing as if we were in Celebration of primary and of these tickets Comali remaining 20%. So, where is public policy? Where the matter of promotion of gastronomy as a heritage that underpins this project? Because in the end, is reported as an event that was born in public policy, but it costs the private initiative, to the consumer and to the supplier with a money that nobody knows where it goes.
I insist. I don’t want to free events. But it is important to ask ourselves the importance and significance of public policy. Because the August 4, 2015 was signed in Mexico, the Policy of Promoting the National Gastronomy, where it was launched with fanfare the initiative to Come Eat. Book and all-inclusive book that still does not appear in a bookstore, and that just is not encounter by no side, the proposal was (or is) to promote the mexican gastronomy as one of the fundamental pillars of our tourism industry. Just it took them three years to do an event. And that event, at the end of it all, we were charged also.
Is it good to Comali? In terms of cooking itself. It seems to Me an important project of dissemination of everything that happens in Mexico. There’s nothing that reprocharles. Because it’s not any day you can test in a single space, the kitchen of restaurants of Campeche, Yucatan, Baja, and Zacatecas, with its best representatives. Only someone forgot to tell Sectur, Sagarpa and the Council of Tourist Promotion of Mexico that the inclusion of all sectors of society is the primary objective and defining the public policy. And there is nothing inclusive to tell the public that, in addition to having paid with their taxes the development of this policy, there is that apoquinarle about 700 bucks more per person to see the result.
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